• Marketing and Business Development specialists in
    • Small & Mid-sized Growth Companies 
    • Technology and Industrial Products and Services
    • Emerging and Rapidly Changing Markets 
    • Funded Start-Ups and New Ventures
  • Reduce the time, cost and riskof growth and success
    • Product launches
    • New market entries
    • Re-purpose capabilities
    • Leverage intellectual property
    • Cross-promotion and channel partnerships
  • Measurable performancespecific ROI and revenue targets
    • Define your business model
    • Understand the entire investment requirement
    • Avoid ambush by unexpected costs
    • Forecast first dollar, profitability and ROI
  • Planning PLUS executionfrom 'consult' to 'result'
    • Thorough intelligence gathering 
    • Comprehensive analysis
    • Start-to-finish program blueprints and timetables
    • Hands-on management and execution







Clear success metrics

How do you know if your business development, positioning, branding, marketing, advertising, promotions, lead generation and selling efforts are delivering new business at a cost that preserves your margin?  All Third Coast engagements rest upon specific, measurable objectives and a clear return on investment.  Third Coast never loses sight on the primary objectives of all business development and marketing programs is revenue growth, margin preservation, and for owners/investors, increased valuation.


Start-to-finish planning

Third Coast is not an advisory consultancy, although it provides ownership and management with board-level analysis, feedback and recommendations.  Third Coast not only helps clients set direction and clarify objectives, it provides complete blueprints, task orders and timetables for execution.  Clients may choose to execute with internal personnel with Third Coast oversight and guidance, or choose to engage Third Coast for more direct participation in program execution.

Hands-on execution

Growth company teams are often so focused on day-to-day operations that they lack the bandwidth for creating and executing business development and new market entry strategies.  Here, Third Coast's operational, product launch and campaign execution experience enables it to work side-by-side with clients through each phase of execution.  We believe the best-made plans will be challenged by conditions on the ground, requiring adaptation, creativity and out-of-the-box thinking in pursuit of objectives.

Experienced leadership


Organizing and executing new business development initiatives require superior organizational, coordinative, managerial, coaching, communications and diplomatic skills.  Because so many Third Coast engagements require hands-on participation, it is accustomed to orchestrating successful egagements within clients companies at all levels.  This takes an appreciation of employees at all levels, a willingness to listen and communicate, and the ability to build buy-in by all stakeholders.