• Marketing and Business Development specialists in
    • Small & Mid-sized Growth Companies 
    • Technology and Industrial Products and Services
    • Emerging and Rapidly Changing Markets 
    • Funded Start-Ups and New Ventures
  • Reduce the time, cost and riskof growth and success
    • Product launches
    • New market entries
    • Re-purpose capabilities
    • Leverage intellectual property
    • Cross-promotion and channel partnerships
  • Measurable performancespecific ROI and revenue targets
    • Define your business model
    • Understand the entire investment requirement
    • Avoid ambush by unexpected costs
    • Forecast first dollar, profitability and ROI
  • Planning PLUS executionfrom 'consult' to 'result'
    • Thorough intelligence gathering 
    • Comprehensive analysis
    • Start-to-finish program blueprints and timetables
    • Hands-on management and execution







Anticipate market needs
What trends -- some percolating beneath the surface now -- will re-shape your business, perhaps making your business model obsolete?  Better yet, what trends are re-shaping your customers' businesses -- and how can you help them cope and capitalize?  What are the best ways to efficiently formalize and make sense of market intelligence?  How do you uncover, track and and evaluate needs and opportunities in 'adjacent' markets that can broaden your reach and revenue?  Third Coast can help you -- quickly and efficiently -- create and implement low-impact, high-value feedback and intelligence loops to improve your responsiveness and value to customers.   


Defining your relationship with your market and your customers -- and defining your competitive position -- are not one time, or even periodic, events.  Because customer needs morph, technologies evolve and competitors adapt, continuous, thorough re-consideration of your position is is a non-stop process.  Like calculating the position of a ship at sea.  It's easy to fall back on familiar assumptions, stop asking questions of customers or lose track of customers.  After all, recognizing these changes may requires changes in marketing, sales, customer support or operations.  Third Coast can help institutionalize the process of adaptation and positioning to keep you atop the opportunities in your market. 

Meet Regulatory Change

Some of the biggest opportunities in business history have occurred as a result of changes in the regulatory and legal environment.  In some cases, like deregulation of telecommunications industry, entirely new markets emerge, creating billions in new opportunities.  In other cases, new regulation may create additional burdens, which create openings for the savvy and nimble participants.  As the role of government ebbs and increases, Third Coast's experience in both highly regulated markets, markets characterized by corruption and lack of rule of law, and those yet defined by precedent can help avoid sanction, liability or marginalization.


Assess technology impact 


The advent or obsolescence of technologies can turn entire industries upside down.  How should you evaluate, address or adapt to new technologies?  Which will become new standards and which will be passing fads?  If you're nimble enough to get ahead of the curve and the numbers make sense, capturing the high ground of a new-technology reality puts you in a commanding position.. But a sea change in technology needn't dictate the future of your business.  Often, as competitors abandon legacy customers and technologies, Third Coast discovers long-term revenue opportunities that can be dominated, if not monopolized by its clients.