Going where the customers are
As the market for small office, home office and consumer computing exploded in the 1980s, supplies -- such as paper, diskettes -- remained available only at computer hardware dealers, where variety and supply were unreliable. This new market was too diffused and the typical account too small to be serviced by traditional dealers and reps.
Third Coast worked with paper and media producers to develop packages and campaigns suitable for big box retailers and the consumers and small businesses they served. This dramatically broadened the access and availability of these products and gave these producers a headstart in developing brand visibility and loyalty.
Emerging telecommunications markets
Deregulation of the telecommunications industry opened many new profit opportunities. One involved the vending of telephone services by hotels, hospital, schools, prisons to guests, patients, students and inmates. However, reaching, selling, connecting and servicing these markets required fielding agents and field reps, coordinating submission of new business and service activation with telephone carriers, gathering and processing billing information, and building service escalations for institutions and reps.
In the scramble to reach these new markets, Third Coast worked directly with senior management, field sales and back office management to develop marketing and selling materials, new business submission and service escalation procedures which enabled the client to quickly capture a large share within their regional market.