• Marketing and Business Development specialists in
    • Small & Mid-sized Growth Companies 
    • Technology and Industrial Products and Services
    • Emerging and Rapidly Changing Markets 
    • Funded Start-Ups and New Ventures
  • Reduce the time, cost and riskof growth and success
    • Product launches
    • New market entries
    • Re-purpose capabilities
    • Leverage intellectual property
    • Cross-promotion and channel partnerships
  • Measurable performancespecific ROI and revenue targets
    • Define your business model
    • Understand the entire investment requirement
    • Avoid ambush by unexpected costs
    • Forecast first dollar, profitability and ROI
     
  • Planning PLUS executionfrom 'consult' to 'result'
    • Thorough intelligence gathering 
    • Comprehensive analysis
    • Start-to-finish program blueprints and timetables
    • Hands-on management and execution

Grow

Compete

Adapt

Prepare

Execute

Increased visibility


From 'what does your company do?' to 'we need to know what you're working on'

 

The Federal Aviation Administration's preferred provider of air traffic radar surveillance communication technologies had carved out a lucrative niche.  Despite its technological prowess, it remained largely reactive to the giant aerospace companies dominating the industry and the government contracting process of the FAA. 

In addition, the company's forte -- tying together legacy generations of radar surveillance systems and protocols -- appeared to be jeopardized by the move to standard internet transmission protocol.
 
Third Coast was retained to evaluate the company's prospects within its current market and identify opportunities for re-purposing its technologies within other markets characterized by legacy computing platforms and protocols.  This evaluation prompted examination of key trends within air traffic control, leading to discovery of several long-term opportunities for which the company was well positioned.  Other market opportunities were shelved as Third Coast was retained to assist with repositioning.
 

This examination led Third Coast to design and implement of stricter standards for new business opportunity consideration, a more robust early warning intelligence operation to get atop emerging opportunities, new campaigns aimed at raising the company’s profile and presence within the governing bodies and standards organizations which shape requirements programs, more focused and aggressive trade event participation and advertising, and more effective prospecting and lead generation programs.

 

 

The result was a dramatic increase in focused, accountable sales activity and a more proactive marketing posture.  The company is now the FAA’s preferred provider of surveillance data communication technology and sales volume has grown 35% since commencement of the engagement, which is now in its fourth year.