Product + Premium + Promotion = Increased Conversion
Third Coast was engaged by an internet marketing firm to designing promotions to attract and convert subscribers to the company's lifestyle membership clubs. Attractive, high-value premiums and trial offers were paired with discount travel, shopping and telecommunications programs. An automated web-based marketing platform was constructed to enroll and manage internet affiliates, featuring tested banner, button and email creative, and sales and traffic reporting. Using this template, more than one dozen successful subscription and continuity products were launched, each generating annual sales of $1 million or more.
Product Line Extention
For a trade publishing company, Third Coast played a leading role in a product line extension program. This included development of magazine, market research and trade event conference content, all of which resulted in four-fold revenue growth and placement of the company on the INC. Magazine list of 500 fastest-growing U.S. companies.