• Marketing and Business Development specialists in
    • Small & Mid-sized Growth Companies 
    • Technology and Industrial Products and Services
    • Emerging and Rapidly Changing Markets 
    • Funded Start-Ups and New Ventures
  • Reduce the time, cost and riskof growth and success
    • Product launches
    • New market entries
    • Re-purpose capabilities
    • Leverage intellectual property
    • Cross-promotion and channel partnerships
  • Measurable performancespecific ROI and revenue targets
    • Define your business model
    • Understand the entire investment requirement
    • Avoid ambush by unexpected costs
    • Forecast first dollar, profitability and ROI
     
  • Planning PLUS executionfrom 'consult' to 'result'
    • Thorough intelligence gathering 
    • Comprehensive analysis
    • Start-to-finish program blueprints and timetables
    • Hands-on management and execution

Grow

Compete

Adapt

Prepare

Execute

Product launches

 
Product + Premium + Promotion = Increased Conversion
 
Third Coast was engaged by an internet marketing firm to designing promotions to attract and convert subscribers to the company's lifestyle membership clubs.  Attractive, high-value premiums and trial offers were paired with discount travel, shopping and telecommunications programs.  An automated web-based marketing platform was constructed to enroll and manage internet affiliates, featuring tested banner, button and email creative, and sales and traffic reporting.  Using this template, more than one dozen successful subscription and continuity products were launched, each generating annual sales of $1 million or more.
 
 
Product Line Extention
 
For a trade publishing company, Third Coast played a leading role in a product line extension program.  This included development of magazine, market research and trade event conference content, all of which resulted in four-fold revenue growth and placement of the company on the INC. Magazine list of 500 fastest-growing U.S. companies.