• Marketing and Business Development specialists in
    • Small & Mid-sized Growth Companies 
    • Technology and Industrial Products and Services
    • Emerging and Rapidly Changing Markets 
    • Funded Start-Ups and New Ventures
  • Reduce the time, cost and riskof growth and success
    • Product launches
    • New market entries
    • Re-purpose capabilities
    • Leverage intellectual property
    • Cross-promotion and channel partnerships
  • Measurable performancespecific ROI and revenue targets
    • Define your business model
    • Understand the entire investment requirement
    • Avoid ambush by unexpected costs
    • Forecast first dollar, profitability and ROI
     
  • Planning PLUS executionfrom 'consult' to 'result'
    • Thorough intelligence gathering 
    • Comprehensive analysis
    • Start-to-finish program blueprints and timetables
    • Hands-on management and execution

Grow

Compete

Adapt

Prepare

Execute

Respositioning


New life in an 'old' industry

 
A regional provider of manufacturing assembly hardware located on the Eastern seaboard had long ago reached a sales plateau.  Ownership believed it faced a declining market characterized by commodity pricing and cut-throat supply chain competition, some of it originating overseas. 
 
Within 30 days, Third Coast had conducted a thorough market position assessment, competitive analysis and target market survey.  It identified higher margin market segments for which the company was uniquely positioned to deliver high value-added service.  It uncovered several hundred previously unknown prospects and produced a go-to-market plan for repositioning the company's image, turning the newly-discovered prospects into clients and setting sales, revenue and margin metrics for success.
 
The client retained Third Coast to implement its program, which included an overhaul of all sales and marketing operations, practices and procedures; establishing new lead generation programs, setting prospecting and qualification protocols, and addressing difficult management authority and succession issues.

 

The result was a re-energized sales function, new accounts and a company now re-positioned to leverage instead of suffer marketplace changes of the past two decades.  A senior sales executive was recruited to assume responsibility for the new programs.