• Marketing and Business Development specialists in
    • Small & Mid-sized Growth Companies 
    • Technology and Industrial Products and Services
    • Emerging and Rapidly Changing Markets 
    • Funded Start-Ups and New Ventures
  • Reduce the time, cost and riskof growth and success
    • Product launches
    • New market entries
    • Re-purpose capabilities
    • Leverage intellectual property
    • Cross-promotion and channel partnerships
  • Measurable performancespecific ROI and revenue targets
    • Define your business model
    • Understand the entire investment requirement
    • Avoid ambush by unexpected costs
    • Forecast first dollar, profitability and ROI
  • Planning PLUS executionfrom 'consult' to 'result'
    • Thorough intelligence gathering 
    • Comprehensive analysis
    • Start-to-finish program blueprints and timetables
    • Hands-on management and execution








Preparing to go global
The client was an established U.S.-based telecommunications carrier seeking growth opportunities in rapidly deregulating telecom markets in Europe.  Third Coast conducted a market-by-market survey and analysis, including regulatory requirements for entry, profiles of incumbent and incipient competitors, evaluations of potential local market partners, and user demographics. 
The plan called for establishment of initial service between Germany and Turkey utilizing voice-over-IP technology to maximize efficiency and lower cost.  Funding for the project was contingent upon demonstration of existing demand and future growth, use of IP technologies, and effective positioning of the new service against competitors.  Third Coast prepared the case for client's ability to deliver statement-of-work requirements, achieve targeted market penetration, compete effectively and deliver forecasted ROI.