What does success look like?
Clear, obtainable objectives: All Third Coast market development efforts begin with targeted sales, margin, investment requirements, budgeting, ROI and timetable for execution.
What will be the impact?
Balancing new initiatives and existing commitments: Even with sufficient resources marshalled for the task, new market and business development initiatives often have ripple effects throughout your organization, beyond those directly involved. Third Coast plans anticipate impacts which could jeoaprdize your success.
How will we stay the course?
Oversight, teamwork, coordination: The best strategy will be useless without tactics, task assignments and clear lines of responsibility and authority. Third Coast programs drill down to the day-to-day follow through that often means the difference between success and failure.