• Marketing and Business Development specialists in
    • Small & Mid-sized Growth Companies 
    • Technology and Industrial Products and Services
    • Emerging and Rapidly Changing Markets 
    • Funded Start-Ups and New Ventures
  • Reduce the time, cost and riskof growth and success
    • Product launches
    • New market entries
    • Re-purpose capabilities
    • Leverage intellectual property
    • Cross-promotion and channel partnerships
  • Measurable performancespecific ROI and revenue targets
    • Define your business model
    • Understand the entire investment requirement
    • Avoid ambush by unexpected costs
    • Forecast first dollar, profitability and ROI
     
  • Planning PLUS executionfrom 'consult' to 'result'
    • Thorough intelligence gathering 
    • Comprehensive analysis
    • Start-to-finish program blueprints and timetables
    • Hands-on management and execution

Grow

Compete

Adapt

Prepare

Execute

The right strategy

How would you characterize your growth posture?

 
Are you eying new opportunities and moving aggressively to capitalize on them?  Or are you consumed by short-term issues, outflanked by competitors, or baffled by changes undermining your business model?
 
Proactive indicators:  Your company seeks to --
 
  • -  Expand into new markets or evaluate new opportunities
  • -  Profit from disruptive technological or regulatory change
  • -  Chart a course in fast-moving emerging markets
  • -  Leverage products or technologies into new opportunities
 
Reactive indicators:  Your company struggles with --
 
  • -  Lack of a clear market image, position or objectives
  • -  Nimble or larger competitors or competitive confusion
  • -  Stagnant growth  or decline
  • -  Undefined, unstable or unpredictable business model
  • -  No exit strategy

 


Third Coast not only helps you identify, clarify and evaluate your objectives.  We also provide detailed road maps, time tables and other implementation tools to keep you on track.  Most important, our concept-to-profit approach provides cost and ROI metrics to you need to achieve the results you seek.  What's more, our hands-on involvement through all phases of implementation means we'll be with you every step of the way.

 

 

The right questions

How would you describe your marketing and selling programs?

 
Non-existent:
 
  • -  We don't know where to look for new business.
  • -  We have no formal marketing or advertising programs
  • -  Our sales are all referral or word-of-mouth
 
Neglected:
 
  • -  We don't pay enough attention to it
  • -  No one is tasked with doing it
  • -  Don't have the resources or time to focus on it
  • -  Our materials and methods are outdated 
 
Chaotic or haphazard:
 
  • -  Our efforts are uncoordinated or sporadic
  • -  Marketing and sales do not work together
  • -  We don't know the ROI for our marketing programs
 
Poor results:
 
  • -  We've had bad experiences with agencies and media
  • -  We don't get enough return for what we spend
 
Tough market:
 
  • -  We've lost a large contract or big part of our business
  • -  Our traditional market is shrinking or disappearing
  • -  We're getting out-maneuvered by competitors
  • -  Sales are slow, stagnant or declining and we don't know why
 

The right tools

Devising sound market strategies, putting them into action and measuring results shouldn't be time consuming, burdensome or bureaucratic. 

 
In our work with growth companies, we know resources are often stretch and time is of the essence.
 
We move quickly, using a handful of proven tools to get you where you want to go.  These include:

  • Market mapping to identify your competitive 'sweet spot'
  • Go-No-Go decision criteria to pick the right opportunities
  • Implementation tools and timetables
  • ROI analysis to make your strategy accountable